About Katarzyna Pawlak
Katarzyna Pawlak is our specialist for getting schools and learning programs noticed across Poland. As a Marketing & Outreach Specialist, she helps Polish educational institutions truly connect with students, parents, and the wider local community. She believes that clear, honest communication is key and makes sure good schools get the recognition they truly deserve.
Before joining Dąb Konsulting, Katarzyna spent many years working directly with local schools and cultural centers right here in Poland. She understands what makes parents choose a good przedszkole (kindergarten) or a strong liceum (high school). She's seen firsthand the common problems schools face when trying to talk about their strengths and how to bring new educational programs to life. Her focus is always on practical steps that actually work, not just big ideas.
Her main job is to make marketing simple for busy school directors and dedicated teachers. This often means showing them how to write better newsletters that parents actually read, organize engaging open days, or use local social media channels effectively to share their school's unique stories. She helps create useful, straightforward materials that explain what makes a school special, whether it's a small village primary school in Wielkopolska or a technical college in a big city like Wrocław.
Katarzyna cares deeply about Polish education because she grew up here, and her own children attend local schools. She knows that every zloty spent on promotion needs to bring real, measurable value back to the institution. She's not interested in selling complicated plans; instead, she offers solid, actionable advice that helps schools grow their enrollment and build a strong, positive name in their neighborhood.
When she's not helping schools succeed, Katarzyna enjoys walks along the rivers near her home with her family or exploring the lively outdoor markets. She loves seeing how Polish communities thrive and finding simple, effective ways to bring people together. She is ready to work closely with your team, finding direct and practical methods to tell your school's unique and important story.